The new Essential Looks were as spectacular as the event itself, because the creations on the heads of the models were spectacular, too. To celebrate 111 years of Schwarzkopf, Simon Ellis, Global Director Professional Partner Services, presented the extraordinary salon collections to a selected audience. Lots of color, lots of volume, and sensational extensions characterized the anniversary edition of the Essential Looks, tellingly named ‘111 Collection, Part I.’ Simon Ellis explains the reason for this expressive implementation of color and shape: “By focusing on creativity and innovation, we can offer our stylists and hairdressers, as well as their clients, the best possible opportunity to discover and to live the world of Schwarzkopf.”

The international audience – including many top models, celebrities, and media representatives – liked the great hair show. Well-known beauty experts, such as Patricia Riekel, Chief Editor of the German Bunte magazine, were impressed by the looks and with their promising titles: 80s DANCE, GLAMAZON, SUNDAY BEST, and ROUNDED FORM.