Schwarzkopf brands like Schauma, Gliss and Taft have been known to consumers for decades as high-quality and innovative hair products. Both consumers and professional hairdressers have the greatest trust in the Schwarzkopf brand. Henkel has shown with Schwarzkopf that it is possible to maintain the success of a brand in the market over the course of many years, at the same time repeatedly adapting it to meet current trends and demands.
Tina Müller: 111 is not just a clever number to Schwarzkopf. For us, in fact, the three ones are full of symbolism:
1 stands for innovation: The first shampoo and the first hairspray carried the Schwarzkopf name. 1 stands for market leadership. Schwarzkopf Taft and Schwarzkopf Palette are number one brands in Europe. 1 stands for trust: More and more consumers all over the world regard Schwarzkopf as their own personal number one in hair care.
Tina Müller: For 111 years, Schwarzkopf has been known for quality, expertise and innovation, and has enjoyed the utmost trust among consumers. In the retail sector, our claim “Professional Hair Care for you” clearly communicates our high standards of quality and modernity, combined with the greatest possible consumer focus. Highly valued in the salon sector is close contact with hairdressers and stylists, who share our passion for hair: “Together. A passion for hair.”
