Essential Looks identifies and delivers the key fashion trends for the coming season by working with Editorial Stylists who are responsible for the hair creations of the seasonal fashion collections presented at the Fashion Weeks in London, Milan and Paris. This is the USP of Essential Looks. We take the key trends directly from the teams working on the key shows and translate these into both aspirational and real hair looks that we predict will be popular on the high street during the forthcoming season.

The key fashion trends that we present as part of each season’s Essential Looks collection are the base for stylists to then adapt. We actively encourage stylists to develop their own interpretations of Essential Looks. Hairdressers wish for constant inspiration regarding hair trends in cut, color and styling. They pass this inspiration on to their clients in the salon and this leads to a high level of client loyalty. This is why Essential Looks has proven to be so popular since the launch in 1997.

Essential Looks truly supports the salon owner and their team by linking practical skills training directly to seasonal fashion trends. The biggest challenge for a salon-owner is to inspire a busy salon team and actively organize staff trainings after a full day of cutting and coloring clients. With Essential Looks we aim to provide our customers with a creative salon education package that can be used within the salon to train, inspire and motivate salon teams to fulfill the needs of their clients by offering the latest fashion inspired looks. Put simply - Essential Looks delivers the looks, styles and trends of tomorrow, to hairdressers today!