Armin Morbach, internationally recognized hair and make-up artist, is an ambassador for Schwarzkopf. He is responsible for the development and realization of the Schwarzkopf hairstyle trends, “Looks For You.” In 2009, Schwarzkopf will be holding the 111 Years of Schwarzkopf gala – and Armin Morbach will be putting on the “Looks For You 2009” hair show.
Armin Morbach: Schwarzkopf is the number one hair cosmetics company in Germany. This makes the work particularly exciting. It is very important for me to have the feeling that I can actually impact a company. Schwarzkopf stands for innovation. My work as an ambassador for Schwarzkopf is so multi-faceted that I can not only utilize my professional knowledge, but I can also express my creativity in a broad spectrum of areas. Since I can communicate directly with the responsible individuals, no matter what positions they hold, this collaboration is very creative and effective.
Armin Morbach: In “Looks For You,” I am primarily interested in creating and showing looks that women can also manage at home. As at the international fashion shows in Milan or Paris, the gala show will present fewer cuts, but more stylings, which can be recreated with the help of Schwarzkopf consumer products. The appearance of top models on the catwalk makes it clear that Schwarzkopf can also hold its own internationally.
